Dubai, capital of the United Arab Emirates, Boasts the World’s Tallest Twisted Tower
Emirates Ambitions Showcases Tallest Building, Indoor Ski Resort
Beyond the artificial archipelagoes shaped like palm trees, not far from the tallest skyscraper in the world, stands another monument to this city-state’s stubborn ambition.
Even in this oasis of extravagance, Terminal 3 at the Dubai International Airport startles. It is not merely the world’s largest air terminal. It is the world’s largest building, period. And all 370 acres of it — all 82 moving walkways, 97 escalators, 157 elevators, 180 check-in counters and 2,600 parking spaces — were built with one very well-connected company in mind: Emirates, Dubai’s fast-growing flagship airline.
Emirates is pressing ahead with an ambitious expansion, despite the city’s financial near-collapse in 2009. Its executives, with the help of Dubai’s rulers, want to place this Persian Gulf city at the center of a transportation network linking vibrant economies like India and China to Europe and the United States.
It might sound like bravado from the bubble years, another case of overreach in this sandy fantasyland. This is, after all, Dubai, where exuberant developers planned not one but three palm-shaped island chains and erected the glass-clad Burj Khalifa — more than twice the height of the Empire State Building — alongside an indoor ski resort. What is more, the recent political upheaval in Egypt provides a potent reminder that Dubai, for all its air-conditioned ease and stability, lives in a dangerous neighborhood.
But here inside Terminal 3, the rise of Emirates hardly seems a mirage. Since its founding in 1985, Emirates, which is fully owned by the government, has grown into the world’s largest airline by passenger miles flown. By 6:30 a.m., Terminal 3 is teeming with travelers. Russians bound for Durban, Chinese headed for Khartoum and Indians traveling to San Francisco weave through the restaurants and duty-free shops. Families snooze on the white marble floors. It feels like a giant bazaar, devoted to a new era of air travel: crowded, animated, cosmopolitan.
To read the full New York Times article, click here.
Emirates Airlines to roll out new Google app for travel booking
Google Now is like a smart personal assistant that gives users the travel information they need with minimal effort spent searching. The application reminds passengers of their upcoming flight, providing flight times and departure terminal, the airline said adding that it is the first carrier in the Middle East North Africa (MENA) region to adopt this technology.
A feature of the Google Search app, Google Now is available and fully integrated for Android (devices running Android 4.1 and above) and iOS (iPhones and iPads). The application will also give passengers relevant information on their destination (such as weather conditions locally, currency, local landmarks, accommodation and attractions).
“For users who book on Emirates.com, Google Now will allow us to deliver even more pre-flight information to our customers about their destination in a very user-friendly style and we hope our passengers find it beneficial,” said Patrick Brannelly, Emirates Corporate Vice President. The airline has 135 local Emirates.com sites worldwide, available in 16 different languages.
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Dubai Joins League of Global Cities with Opening of World-renowned Supperclub brand
The globally acclaimed Supperclub brand from the creative capital Amsterdam has officially opened its doors to a new address in the cosmopolitan city of Dubai. Located at Jumeirah Zabeel Saray, the Ottoman inspired luxury resort on Palm Jumeirah, supperclub Dubai has officially been added to a league of global cities including Istanbul, San Francisco, Los Angeles, and London.
Boasting a concept that is unparalleled in the Middle East region, at supperclub Dubai, guests can experience a mesmerising journey of artistic performances choreographed with eclectic fine dining and world-class lounge music, all guaranteed to please the most obstinate palate.
Yassin Matbouly, Founder and Partner of supperclub MENA, said: “supperclub Dubai will reinvent the landscape and concept of luxury gastronomy, while raising the benchmarks of the hospitality sector and provides the ultimate dining and entertainment experience the city has ever seen.”
Bert Van der Leden, the brain behind the supperclub franchise, and partner at owning company IQ Creative, added: “When supperclub was launched 20 years ago in the creative capital of Amsterdam, we wanted to create a meeting ground that met the needs of prolific musicians, writers, and artists. The Dubai outlet will bring talent from the arts, music, and culinary industries to one stunning destination.”
Spread across two floors and open to sweeping views of Dubai Marina and beyond, supperclub Dubai, provides discerning guests with a feast for all the senses within six dining and entertainment areas including: the chef’s tables ‘Salle Neige,’ and exquisite gold room ‘Salle d’Or,’ which will serve dishes from the ‘haute’ kitchen, while sumptuous beverages from world renowned mixologists will be served in ‘Balcony Noir,’ ‘Bar rouge’ and the stunning al fresco terrace.
Paying homage to the secret restaurant phenomenon that will serve as the prestigious nightlife haunt for the region’s society set, supperclub Dubai, the first destination for the global franchise in the Middle East, will open grounds to international and locally-based DJs, while setting the scene for a vibrant and prolific showcase of performing arts.
For the full report on the nightlife in Dubai, click here.
Emirates plans to more than double U.S. destinations
Emirates Airline plans to more than double its network of U.S. destinations in the next three to five years to a total of 15 U.S. cities, up from seven currently, a company official said. Travelers can move to and with more ease and comfort than ever from Dubai with these expanded routes. Emirates plans to add as many as three new U.S. city destinations in the next 12 months, Thierry Antinori, chief commercial officer, said in an interview with Reuters.
The comments mark a further sign of the expansion aims of one of the fastest-growing Middle Eastern carriers.
Emirates is set to add new service from New York’s John F. Kennedy airport to Milan in October. That route, known as a fifth-freedom route because it goes between two countries other than the carrier’s home base, is out of step with Emirates’ Dubai-centric, single-hub strategy, but is not a sign that more such routes will be added in the future, Antinori said.
The freedoms of the air are a set of commercial aviation rights. The fifth freedom allows an airline to carry traffic between foreign countries as part of services connecting with the airline’s own country.
The Dubai-based carrier has increased U.S. destinations “overproportionally” in the last 18 months, adding three routes to four existing ones. It now flies to Dubai from New York, Houston, Los Angeles, San Francisco, Seattle, Dallas and Washington, D.C.
To learn more of the destinations Emirates will travel to and from, click here.
New York Cosmos Land in the Big League With Announcement of Emirates Airline Deal
One of the world’s fastest growing international airlines agrees to multi-year sponsorship with America’s legendary soccer team. The New York Cosmos announced today that Emirates Airline has agreed to a sponsorship deal to become the jersey-front sponsor of the club. This agreement makes Emirates a Founding Partner of the New York Cosmos in their North American reboot season. The announcement was revealed today by New York Cosmos Honorary President Pelé, club Chairman Seamus O’Brien and Nabil Sultan, Emirates Divisional Senior Vice President of Revenue Optimization and Distribution, at a news conference at the Four Seasons Hotel New York.
“This is a big day for the future of the New York Cosmos,” Pelé said. “It’s wonderful to be part of such a pre-eminent soccer family.”
“We are delighted that we could create this partnership and bring such a world-renowned organization to United States soccer for the first time,” O’Brien said. “There’s no bigger corporate supporter of sports, and soccer in particular, than Emirates. We’re proud and honored that the Cosmos are part of their plans for America and New York in particular.”
“New York has a rich tradition of sport, and Emirates proudly supports some of the world’s top soccer teams, including AC Milan, Hamburger SV, Arsenal FC, Olympiacos FC, and Paris Saint-Germain, plus the recently announced shirt sponsorship of Real Madrid just last week. Therefore, choosing to support the relaunch of the Cosmos back to this amazing city was an obvious choice,” said Nabil Sultan. “As with our sponsorship of the U.S. Open tennis tournament, Emirates views our partnership with the Cosmos as a way to thank the people of New York for making Emirates one of the world’s fastest growing airlines. Along with their fans all across the region, we look forward to watching the Cosmos reclaim their title as New York’s legendary soccer team.”
The Fly Emirates logo will adorn the legendary Cosmos green and white shirts produced by Nike beginning with the 2013 North American Soccer League (NASL) fall season. The jerseys will make their debut on Aug. 3 at the Cosmos’ opening match against the Fort Lauderdale Strikers.
Emirates will benefit from significant branding at Cosmos matches in and around Hofstra University’s Shuart Stadium, as well as online through the New York Cosmos’ social and digital media channels. Additionally, Emirates becomes the presenting sponsor of Cosmos Copa, a soccer tournament played in New York City between local, community-based ‘national teams.’ Emirates and the Cosmos will also activate a number of unique and interactive events in New York around the NASL season.
To learn more about the Cosmos deal, click here.
Editor’s note: Original World Travel offers voyages to United Arab Emirates, including “Mysteries of the Arabian Peninsula,” which 15-day trip begins and ends in Dubai and includes five of the Emirates: Dubai, Sharjah, Ajman, Ras Al Khalmah and Abu Dhabi. Please Note: Yemen has been deleted until situation improves.